babycham initial research

We had to choose to each make a new advertising campaign for our re-branded products. We had a lit of choices to pick the way in which we wishes to advertise. The list was:

• Print marketing campaign
• TV advertising campaign
• Radio campaign 
• Promotional website
• Promotional iphone/android app

We all decided that we would just choose whichever one we felt most comfortable doing as we were not limited to choosing one each from the list. I felt that we worked well as a team in the early stages as we had made a quick decision when choosing our brand and that we have all contributed well so far. 

I then decided to gather some background research on Babycham and look at the different products the company has produced. 

History:

• Babychams was the first adult drink to be advertise on UK TV (1957)
• product= light sparkling perry
• launched in the UK 
• 'genuine champagne perry'
• marketed at women 
• Aimed as a 'romantic dinner date' or a night in with the girls (perfect way to celebrate)
• Original logo was designed and created by CDP
• Gained publicity outside the beverage industry in the 21st century - into the clothing industry + apparel featuring the fawn trademark and colourful designs. 
• 1996-relaunch of the brand- fawn mascot introduced.

below are some images related to the research above: