major project :Babycham task Background research

We were handed a final brief which would end up being our major project for this module. The brief was to prepare for a pitch ( pitch the re branding idea) on a product that has seen a significant decline in years. We were then given a choice of 8 brands in which we would then as a team of 4 select on of them. The brands were:

>blue nun- german wine 1950's-1980's  ( easy drinking)

>mateus rose wine- 1950's and 1980's 

>spam- canned meat

>skol larger- global beer brand

>brut aftershave

>hai karate - budget aftershave

> Babycham

>milk tray 

We had to come to a group decision of which brand we would choose, and finally after looking into each of the products we decided that Babycham would be our chosen product.