revels continued

I then created a rough spider diagram which considered the different areas of research, these included:

• history 
• Target market- adults and children ( both genders)
• re designing packaging _ eco friendly
• New products - different flavours

The research was then collected for all of the above:

History:

• Revels arrived in the UK in 1967
• remains a unique product that satisfies our desire for variety or risk
• original flavours ( orange creme, coconut, toffee, peanut, galaxy counters and malteasers)
• coconut was then replaced by coffee and peanut was replaced by raisin 
• current flavours ( orange, coffee, raisin, malteasers, chocolate and toffee)

Some more background info:

• 'They're in disguise' - this is the key so you cannot tell which flavour you are going to get.
• Everyone has different favourites and a surprise is a delight
• tag line- 'Revels are unpredictable and exciting you never know what your going to get.'
• colour scheme has always remained the same 

ideas for new flavours:

• Mint= green variety of colours. Different type of mint chocolates and sweets. 
• fruits= Multicoloured packed. different fruit flavour sweets or chocolate cremes?

Eco packaging:

• recyclable materials
• could be made from recycled materials
• cheaper to produce?
• similar style/same style packets?